> For the complete documentation index, see [llms.txt](https://help.stibee.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.stibee.com/tip/improve-sending-performance.md).

# 발송 성과 개선하기

## 언제 필요한가요? <a href="#id-01h6dt6efh2sbqyhqa8fdrwbmr" id="id-01h6dt6efh2sbqyhqa8fdrwbmr"></a>

* 발송 성공률이 낮아졌을 때
* 오픈율을 높이고 싶을 때
* 이메일이 스팸으로 분류될 때

***

이메일을 보낸다고 해서 모든 이메일이 구독자의 메일함에 잘 도착하는 것은 아닙니다. 여러 원인으로 인해 발송에 실패할 때도 있으며, 보낸 이메일이 스팸함으로 분류될 수도 있습니다.

아래 도움말을 참고해 이메일의 발송 성과를 개선해 보세요.

{% content-ref url="/pages/o8N2kb0VwNdzNBOXgmq6" %}
[발송 성공률 높이기](/tip/improve-sending-performance/improve-delivery-rate.md)
{% endcontent-ref %}

{% content-ref url="/pages/aKjjylUXzrUZIcc6SSW8" %}
[이메일 스팸 표시 방지하기](/tip/improve-sending-performance/prevent-email-spam-marking.md)
{% endcontent-ref %}

{% content-ref url="/pages/fmblz6vI4ySXPhlj1Bbi" %}
[오픈율 개선하기](/tip/improve-sending-performance/improve-open-rates.md)
{% endcontent-ref %}


---

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